TikTok Shop has expanded rapidly across Southeast Asia since 2023, becoming one of the fastest-growing e-commerce platforms in the region. But unlike the simple all-in-one fee structure sellers enjoy in the US, each SE Asian country has its own unique combination of commissions, transaction fees, and per-order charges.
This guide breaks down TikTok Shop fees across all five active SE Asia markets โ Thailand, Vietnam, Malaysia, Philippines, and Singapore โ with real examples showing exactly how much you'll pay in each country.
๐ก Calculate Your SE Asia Profit:
Use our free TikTok Shop Profit Calculator with multi-region support to model your margins in any SE Asia market.
Quick Comparison: All 5 Markets at a Glance
Here's how the fee structures stack up across Southeast Asia. Note that some countries bundle fees while others itemize every charge:
| Country | Commission | Transaction Fee | Extra Fees | New Seller Promo |
|---|---|---|---|---|
| ๐น๐ญ Thailand | 4.29% | 3.21% | โ | None |
| ๐ป๐ณ Vietnam | 4% | 6% | โซ3,000/order | None |
| ๐ฒ๐พ Malaysia | 5.04% | 3.78% | RM0.54/order | 0% (90 days) |
| ๐ต๐ญ Philippines | 3.36% | 2.24% | โฑ3/order | 0% (90 days) |
| ๐ธ๐ฌ Singapore | 5% | Bundled | โ | 2% (90 days) |
Key Insight: SE Asia fees range from 5% (Singapore, bundled) to over 11.5% + per-order fees (Vietnam). The effective rate varies dramatically by country and product category.
๐น๐ญ Thailand: Simple Two-Part Fee Structure
Thailand's fee structure is straightforward: a commission plus a transaction fee, with no per-order surcharges.
Fee Breakdown
- Commission: 4.29% (marketplace and Mall share the same rate)
- Transaction Fee: 3.21%
- Total Platform Fee: 7.50%
- Mall Status: Same commission rate โ Mall benefits are non-fee (badging, visibility)
Category Commission Rates
- Electronics: 3.21% (lower than general)
- Food & Beverage: 2.14% (lowest rate)
- General/Other: 4.29% (standard)
New Seller Promo
Thailand currently has no new seller promotion. All sellers pay the standard rate from day one.
Example: เธฟ1,000 Product
Selling Price: เธฟ1,000
Commission (4.29%): เธฟ42.90
Transaction Fee (3.21%): เธฟ32.10
Total Platform Fee: เธฟ75.00 (7.5%)
๐ป๐ณ Vietnam: Highest Effective Rate in SE Asia
Vietnam has the highest total fee burden in the region due to its steep 6% transaction fee plus a per-order surcharge.
Fee Breakdown
- Commission (Marketplace): 4%
- Commission (Mall): 5%
- Transaction Fee: 6% (highest in SE Asia)
- Per-Order Fee: โซ3,000 per order
- Mall Total: 11% + โซ3,000/order
Category Commission Rates
- Food: 2% (lowest)
- Electronics: 3%
- Other Categories: 3.5โ4%
New Seller Promo
No new seller promotion is currently available in Vietnam.
โ ๏ธ Watch the Zeroes: VND prices run large. โซ200,000 is roughly $8.50 USD. Always double-check your pricing math when dealing with Vietnamese dong.
Example: โซ200,000 Product (Marketplace)
Selling Price: โซ200,000
Commission (4%): โซ8,000
Transaction Fee (6%): โซ12,000
Per-Order Fee: โซ3,000
Total Platform Fee: โซ23,000 (11.5% + โซ3,000)
๐ฒ๐พ Malaysia: Generous New Seller Promo
Malaysia offers one of the most attractive new seller promotions in SE Asia โ 0% commission for 90 days โ but standard fees are mid-range.
Fee Breakdown
- Commission (Marketplace): 5.04%
- Commission (Mall): 4.03% (lower!)
- Transaction Fee: 3.78%
- Per-Order Fee: RM0.54 per order
Category Commission Rates
- Food: 2.52%
- Electronics: 3.78%
- General/Home: 5.04%
New Seller Promo
New sellers enjoy 0% commission for 90 days, capped at RM20 in savings. This is an excellent window to test the market before committing to full rates.
Example: RM100 Product
Selling Price: RM100
Commission (5.04%): RM5.04
Transaction Fee (3.78%): RM3.78
Per-Order Fee: RM0.54
Total Platform Fee: RM9.36 (9.36% + RM0.54)
๐ต๐ญ Philippines: Lowest Commission, Low Transaction
The Philippines has the lowest base commission of any SE Asia market at 3.36%, making it attractive for higher-volume sellers.
Fee Breakdown
- Commission (Marketplace): 3.36%
- Commission (Mall): 2.69% (also lower!)
- Transaction Fee: 2.24%
- Per-Order Fee: โฑ3 per order
Category Commission Rates
- Food: 1.68%
- Electronics: 2.24%
- Others: 3.36%
New Seller Promo
New sellers get 0% commission for 90 days, capped at โฑ100. Combined with the already-low base rates, this is an excellent market for new sellers.
Example: โฑ500 Product
Selling Price: โฑ500
Commission (3.36%): โฑ16.80
Transaction Fee (2.24%): โฑ11.20
Per-Order Fee: โฑ3.00
Total Platform Fee: โฑ31.00 (6.2% + โฑ3)
๐ธ๐ฌ Singapore: Simplest Structure, Like US
Singapore is the simplest market in SE Asia. Like the US, fees are bundled into a single all-in rate with no separate transaction or per-order charges.
Fee Breakdown
- Commission: 5% all-in (bundled)
- Transaction Fee: Included in commission
- Per-Order Fee: None
- Mall Tier: Not available as separate rate
Category Commission Rates
- Food: 3% (significantly lower)
- Other Categories: 5%
New Seller Promo
New sellers pay 2% commission for 90 days โ the lowest promotional rate in SE Asia. Singapore also offers a BXP program for qualifying sellers with additional benefits.
Example: S$50 Product
Selling Price: S$50
Commission (5%, bundled): S$2.50
Total Platform Fee: S$2.50 (5% flat)
SE Asia vs US/UK: How They Stack Up
How do SE Asia fees compare to other major TikTok Shop markets?
| Market | Effective Rate | Structure | New Seller Promo |
|---|---|---|---|
| ๐บ๐ธ US | 6% | All-in (simplest) | 3% (30 days) |
| ๐ธ๐ฌ Singapore | 5% | All-in (like US) | 2% (90 days) |
| ๐ต๐ญ Philippines | 5.6% + โฑ3 | Commission + transaction + per-order | 0% (90 days) |
| ๐น๐ญ Thailand | 7.5% | Commission + transaction | None |
| ๐ฒ๐พ Malaysia | 8.82% + RM0.54 | Commission + transaction + per-order | 0% (90 days) |
| ๐ป๐ณ Vietnam | 10% + โซ3,000 | Commission + transaction + per-order | None |
| ๐ฌ๐ง UK | 11.9% + ยฃ0.80 | Commission + payment + service fee | None |
Key Finding: While SE Asia commission rates look lower than US/UK (3โ5% vs 6โ9%), the separate transaction fees push effective rates to 5โ11%. Vietnam at 10% + per-order fee is comparable to the UK's high-cost structure.
Which SE Asia Market Should You Choose?
๐ธ๐ฌ Singapore โ Best for Beginners
Simplest fee structure (5% all-in), low promo rate (2%), and English-speaking market. Ideal if you're new to SE Asia.
๐ต๐ญ Philippines โ Best for Low-Cost Products
Lowest effective rate in the region at 5.6% + โฑ3. Great for high-volume, low-price items where every percentage point matters.
๐ฒ๐พ Malaysia โ Best New Seller Window
90 days at 0% commission gives you a risk-free testing period. Start here if you want to validate your product before committing to full fees.
๐น๐ญ Thailand โ Best for Mid-Range Products
No per-order fee makes it attractive for lower-priced items. The 7.5% effective rate is reasonable for mid-range products.
๐ป๐ณ Vietnam โ Only for Higher Margins
At 10% + โซ3,000 per order, Vietnam requires thicker margins. Best for products priced above โซ500,000 where the per-order fee is less impactful.
SE Asia Selling Tips
Currency Management
Selling across five currencies (THB, VND, MYR, PHP, SGD) means you need a multi-currency strategy. Consider using a service like Wise or Revolut to reduce FX conversion costs.
Category Selection Matters
Food and electronics get preferential rates in most SE Asia markets. If your product fits these categories, you'll enjoy significantly lower fees.
Promo Period Strategy
Malaysia and Philippines both offer 90 days at 0% commission. Launch in these markets first to build momentum, then expand to Thailand and Vietnam once you've proven your product-market fit.
๐ฏ Calculate YOUR SE Asia Profit
Every market is different. Model your exact costs across all five SE Asia countries before you choose where to launch.
Questions about selling on TikTok Shop in Southeast Asia? Contact us โ we're here to help.